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FRED & FLORENCE - YEAR 2 - TERM ONE

For this project we worked with Tesco's clothing range, Fred & Florence - specifically active wear. From three concepts we had to design 3 ranges, and three sports bras of each impact level. low impacts, medium impact and high impact for each range. We also had to design two active wear looks for each range. The aim was to target a younger customer and create a more fashion forward ethos. I really enjoyed this project as it was very different and challenging. 06.12.17

(Please click on image for full screen view)

- Design Work - Concept 1 - View Full Project in About -

- Design Work - Concept 2 - View Full Project in About -

- Design Work - Concept 3 - View Full Project in About -

- Final Garment - Tomorrow Was Yesterday - Low / Medium Impact - Sports Bra -

I found it really interesting making this sports bra as I have never made anything like it. Fitting the padded cup inner layer into the outer layer was a challenge as it had to fit perfectly but I therefore realised the importance of precision when pattern making and sewing which I will not forget.  I was really pleased with the outcome. 

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